Blue Light is the sophisticated new wheel balancing technology that will feature as the centrepiece of Corghi’s stand at Automechanika, which takes place from September 16th to 21st, 2008 in Frankfurt am Main, Germany. Aimed at satisfying the requisites of the top segment of the wheel balancing market, the launch of Blue Light is confirmation that Corghi is also an innovator in the wheel-balancing sector.
Blue Light technology offers tyre and wheel specialists three key benefits – a touch screen interface , touchless measuring technology and the innovative Blue Light weight management system.
The touch screen interface introduced by Blue Light ensures maximum interactivity for the user, with the operator interacting directly and easily with the wheel balancer via a touch screen, allowing for the real time modification of balancing parameters.
With Corghi’s Touchless Technology, wheel distance and geometric dimensions are measured with cameras and laser sensors, allowing maximum precision at all times. With high performance PC specifications, the system ensures high operational speeds and real time data processing.
Meanwhile, the machine’s Blue Light management system illuminates the inside of the rim allowing the operator to acquire high resolution images in all lighting conditions.
In addition to sophisticated technology, Blue Light also offers outstanding emotional appeal – a particularly important aspect for service outlets intending to convey an image of superior technology and service to their customers.
Following the launch of Blue Light at Automechanika, Corghi will be conducting an in-depth marketing campaign geared to gradually introduce the machine to the most important Tyre Dealers in Europe and the US. The Blue Light machines will then become openly available on the market in March 2009.
This marketing campaign will include conventional advertising and PR activities, such as press advertisements and releases, printed material, and video, and innovative initiatives in stores themselves and through the internet.
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